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For every person who is enthusiastic about digital marketing Columbus Ohio, here is a detailed insight into the essential trends of 2021 that will take the industry by storm.
There is exhaustive information related to the same at https://www.janszenmedia.com.
An acclaimed social media marketing agency Columbus claims that companies, startups, and enterprises should start evolving by accepting the newest digital marketing trends on the block. It is the only way to survive Digital Darwinism- a phenomenon that threatens all businesses with the evolution of consumer behavior with the assistance of tech and society without properly exploiting tech.
A Columbus PPC company emphasizes that making educated guesses about consumer behaviors could doom businesses. As a result, there should be a proper understanding of the latest digital marketing trends that influence consumer behavior. It will help companies and businesses to refurbish their services and offerings and make headway into their target markets.
Thus, Columbus digital marketing experts say that businesses need to rediscover their fortes in this age of innovation and continue to thrive. The most influential digital marketing trend that will dominate the world is Artificial Intelligence. According to market research experts Gartner, AI technologies will be prevalent by 2020 in almost all digital transformations. AI is forecasted to increase the global GDP by 14% by 2030.
According to a renowned PPC agency Columbus, programmatic advertising that employs AI to automate the entire procedure of advertisement and the purchase actions will dominate the market in the recent future. A market research trend by eMarketer says that 86.2% of US display ads by 2020 are the result of programmatic advertising.
The rise in digital adoption during the pandemic has caused a surge in video marketing as a prime force of digital marketing and business transformation. The Director of Client Solutions of Google, Central Europe, says that by 2022, online videos will drive more than 80% of consumer traffic on the internet. These go hand-in-hand with the stay-at-home directives and will thereby improve the small business and startup landscape.
Another trend that is almost infallible in 2021 is the use of chatbot technology for interaction and client communication, comments a company that excels in digital marketing Columbus Ohio. With instant, real-time messaging, your brand will ensure the customers' loyalty by creating a bond of trust and providing superlative customer support.
According to a satisfied small business owner, "Doing business with Janszen Media has been a boon in disguise. This bunch of Columbus digital marketing experts understand the latest digital marketing trends through and through and employ them in the best business practices. They have helped my business and brand to reach out and increase the ROI considerably. I would love to continue this partnership for eternity!"
Interested people can derive lots of relevant information about the latest digital marketing trends by visiting the website mentioned above.
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Ph: (614) 905-7000