If your businesss marketing and website content isnt bilingual, you should ask yourself why.
The statistics speak for themselves:
Hispanic buying power in the US will total $992 billion in 2009, and is projected to increase to $1.3 trillion by 2011
The Spanish-speaking population is growing at a rate of 8.2%, compared to 4.9% of the general US population
Targeting the US Spanish-speaking market is an obvious decision for any business. Although the Latino population controls 8% of US spending, most businesses neglect this lucrative market segment. Furthermore, polls have showed that the Spanish-speaking community overwhelmingly prefers websites and advertisements in Spanish, and that they are much more likely to consider in-language ads to be important in their purchasing decisions. Despite these telling statistics, less than 1% of all U.S. websites are in Spanish.
Most translation services are prohibitively expensive, especially for small business owners and nonprofits. Spanish Matters is your answer to high quality translation at a lower price.
Microsoft, Blackberry, IKEA, Schering Plough, FEMA, NPSF, Hood River Electric Cooperative, and more.