It was 2002, Lawson Nickol had a job he enjoyed and an income that supported his family. Looking down the road he saw promise of a comfortable retirement. But he didn't foresee the approaching bump in the road. As a sales manager for a USA jeans manufacturer, he believed he was doing the right thing by selling a product that was as American as "Mom, apple pie and baseball". One evening while shopping in a retail store he discovered his company's label on a pair of jeans; a style he had not seen before. His initial reaction was "great, our retail division has branched into a retail chain and that means healthy growth. This is good!"Wrong.... unfortunately that bump in the road had just arrived. Lawson noticed the label indicated "Made in Mexico". With a frantic and disappointing call to headquarters he confirmed the tag was accurate. Suddenly there was a disturbing realization; his employer had begun to outsource.